The Global Marketing Discussion List gives you advice for preparing your Website (and company) for addressing the world market. How to internationalize your site, the use of languages, how to drive traffic to your site from other countries, how to respond to prospects writing to you in languages you don't understand, and how to use local techniques of Website promotion to get more people from certain key countries to your Website. The Global Marketing Discussion List (GMDL) is owned and moderated by Global Reach as an area where all aspects of Global Marketing can be discussed.
The Internet's worldwide approach makes it easy to expand your
company's exports: it is just as easy to market across the world as it is across the street. The issues of language, culture, currencies, payment mechanisms and trade barriers is especially keen in our consciousness, to make the world a truly single market whose market can be addressed through the Internet. These issues impact the way products and services are marketed to the non-Anglophone market (which represents 43% of today's worldwide online population) or vice versa.
While there are already some excellent Internet Marketing and Sales groups in existence, their content and audience tended to be U.S.-centric and we felt that a more global discussion group was required.
The Global Marketing Discussion List provides an area where any issue
relating to Global Internet Marketing can be discussed. Issues that we be
discussing include:
the Global Marketplace
localisation and translation: the best use of languages on the *World*wide Web
how to internationalise your site
emerging markets
anything relevant to marketing, selling, methodologies, and mechanics
of effectively using the Internet for business in the global marketplace.
how to drive traffic to your site from other countries
logistical issues of selling to overseas markets using the Internet
bandwidth and cost problems outside Anglophone countries
hot sites to advertise on at European and Asian servers
unique techniques for marketing in Europe, Asia and South America that might not exist in Anglophone markets
payment methods in other countries
success stories
sob stories
Note: The list owners respect your privacy and will never pass or sell your name or email address to any third parties.
How does the list work?
Once you have subscribed to the list, you will be sent an email which you will need to reply to confirm your subscription. After this your copies of the list will be sent to you automatically. We aim to send out two copies of the list every week, but please bear with us while we establish the list.
Will I receive an email everytime someone posts a message? No - the list is moderated which means that you will only receive one email containing a selection of the posts.
Why is the list moderated? Our objective is make the list as useful as possible. By reviewing all the posts that come in, we can ensure that the no unsolicited adds will be sent and that the list doesn't become bogged down in arguments and flame wars like newsgroups can.
I want to post a message, what do I do? The list is open to any aspect of global Internet marketing and we hope it will become an valuable resource to all those who use it. To ensure that is is successful, please observe the groups guidelines
You can subscribe registering your e-mail address here (and confirming your email address by following the directions that come back to you immediately).
Global Reach also publishes two newsletters:
The Global Reach Express, a newsletter for people interested in building worldwide traffic to Websites. It includes articles about Internet developments outside the U.S./Canada, translation and localization issues, online populations around the world and Web site promotion techniques for international visibility.
The Internet Times: the latest in Internet technology advances and their marketing applications, especially for the global online marketplace.
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